Irine India Digital Magazine Factory

ADVANTAGE AND OPPORTUNITIES FOR PUBLISHERS

Decline of print publishing

 

Magazines were sold at kiosk or via subscriptions. Revenue came from advertisements and per copy price. Competition between print publishers, limited advertisers budget and availability of free content on net is contributing to decline of print magazine circulation and the publishing business model as a whole.

 

Highly interactive digital magazines, touch screen functionality, seamless re-flow of text creates engaging user experience, catches the eye and optimizes readability.

 

There are many factors that have contributed to decline of print media and rise of digital media.

 

Easy availability of news content on web, news channels, radio and other forms of digital media, mushroom growth of cheaper hand-held devices,  competition between store enablers, easy accessibility of updated news that can be read while traveling on smart phones and tabs have resulted is rise of digital publications.

 

Busy schedule and pressure of time demands for updated and readily available news on the fly, which is not possible in print media.

 

Even cheap labor working on print machines in printing presses now prefers switching over to digital media for want of better pay, skills and opportunities.

 

The expenses incurred on marketing and distribution of print media is much higher vis-a-vis return on investment. Increasing per copy price of print magazines has often resulted in setbacks. Lack of funds results in poor print quality and production, leading to decrease in circulation. Digital publishing, on the other hand, requires much lesser investment, resources, is easily manageable and yields better returns on investment.

 

Print publishing has also been a major ecological and environmental concern. Want for paper has lead to removal of trees and resulted in a large scale deforestation world over. Go-green campaigns are a testimony to men's desire and abuse of paper  for personal benefits. Printing Presses and production centers for magazines and new papers also cause environmental pollution, and often don't follow best practices disposal of waste. The working conditions are often hostile and hazardous for labor. The result to check all this is to go digital.

 

Decline of print can also be attributed to its in-capacity to attract and engage all age-groups. For some, a printed story is a bore, and they prefer to watch the same story on a news channel. Whereas, some prefer to read it online on multiple website, updated frequently. But, when it comes to digital publishing, we can combine the best of Print, web and electronic media to give a mind-blowing and truly engaging end user experience.

 

Multi-tasking on a hand-held device or a laptop, such as playing a game on tab, to checking Facebook Likes to reading news, all can be done on a single device, unlike print media, where you need to keep a physical copy with you all the while.

 

Digital journalism empowers the readers to directly engage with editors, via social media. Facebook, LinkedIn, Twitter and other social media sites power the end users to express their views, opinion and likes for a particular news story. Sharing and liking increases and directs the traffic to publishers App, website and content.

 

With an active Internet connection and a hand-held device in every home, print magazines and newspapers are considered extra expenditure.

 

Global reach

 

Digital Publishing facilitates marketing and distribution of electronic magazines and newspapers on a global scale.

Custom  branded Apps can me made available in geographic territories and locations, via different store enablers, with a few clicks.  This required huge investment and technical challenges in print, but is very cost effective when it come to digital publishing. Increase customer base, reduce production costs and strengthen brands by going digital.

 

Multiple channels and devices

 

Digital Publishing facilitates marketing and distribution of electronic magazines and newspapers on a global scale.

Custom  branded Apps can me made available in geographic territories and locations, via different store enablers, with a few clicks.  This required huge investment and technical challenges in print, but is very cost effective when it come to digital publishing. Reduce production costs, increase customer base, and strengthen brands by going digital.

 

Reduced production costs

 

Traditional print publishing is a huge cost implication for publishers, considering the investment on raw material, machinery, manpower, infrastructure, production, distribution, marketing, and multiple publishers competing for limited advertisers budget. Whereas digital publishing requires investment on digital publishing software license fee and DMF’s contract fee, a much much time and cost effective answer.

 

Content monetization, eCommerce and ad revenue

 

Publishers today have recognized the need to adopt and experiment with various content monetization models to make the most of their digital content. While content acquisition and distribution costs continue to rise and advertising revenues continue to dip, publishers have figured out digital publishing as an effective tool to monetize content.

 

Publishers usually have to invest in digital asset management, web content management, authentication, micropayments, customer relationship management and usage analytics – in order to implement winning content monetization models. Here at DMF, we take care of it all, by providing end-to-end service.

 

The primary source of revenue for magazine publishers had been advertising. Content being offered online for free indicates the same, but even online revenues are now gradually declining.

 

As an alternative approach to online advertising, paywall approach has been adopted by a few publishers. This has paid rich dividends in the initial stages. Some publishers, as a strategy, even choose to offer value added services like entry passes to events, product sales and online perks.

 

Entry of iPads and Samsung tabs has proved to be a boon for publishing industry. Single sign-on concepts lets the subscribers download a same issue of a magazine on multiple devices they own, without having to pay extra, using their login credentials for the magazines they’re subscribed to. Enterprise and multi issue Apps offer a subscription model. The Magazine App works as a container or shell, containing monthly issues of the magazine as and when they are published. New issues are made available for download, and users are notified via push notification, when-ever there’s an App update available.

 

Back copy of issues and special editions such as ten year survey can be published as a single-issue App, where the magazine is the App itself.

 

Interactive media

 

Digital publishing tools provide a bunch of interactive features, which can be used by publishers to re-create the magic of print, web and digital, all in one.

 

Hyper-linking is a features used to link open websites in a device native or in-App browser on the hand-held device, from the magazine layout itself. This feature is a boon to eCommerce and can be used to implement a complete purchase cycle for a product or service. Simply tap on a link in the magazine, and it can be used to send a mail to the editor, or open a product overview page on the web, or take you to any location on the world wide web.

 

Digital magazines have the luxury of making use of all the raw data like images and video of a product, event or new story, and have them all used in-side a single page of a digital magazine. Unlike print, there is no area size or limited space consideration in digital publishing. Publishers can leverage features like slides-hows, audio-video to display multiple images or video in a same in-line frame on the page, which can play on a trigger by button, tap or swipe, or on auto-play mode.

 

Streaming video or video content hosted on website like Youtube and Vimeo can be played with an in-line frame in the layout, or in full-screen mode, with complete or no user controls like play, stop and pause buttons. Video or other rich content can enhance the reader’s experience and allow you to communicate your messages in a variety of ways.

 

Click statistics and Analytics

 

Get an inside analysis on success of campaigns by getting an insight on click statistics. How many times a landing page was opened, and how many times the links were clicked or tapped, we provide you the detailed count.

 

Built in analytics power by Omniture Site-catalyst, Google Anaytics, etc. for how apps are used and preparation of reports for review by publisher. DMF monitors online usage of digital magazines with the help of built in tracking mechanism. End-user behavior, peak download season, interactive features, the data so derived will become more and more important for negotiations with advertisement partners.

 

Most of the digital publishing tools are tightly integrated with analytic services like Adobe's Omniture Site-catalyst and Google analytics. Analytics provide publishers with a clear view of how exactly their content is being consumed by the end user. Understand which type of interactive feature is being most popular, when is the peak download season, which ad is having more visits, how many downloads were initiated, completed and canceled, etc. Application level, network level and campaign level analytics gives you the power to form better strategies to strengthen your brands and increase revenue.

 

Social media, Landing pages and Ad replacements

 

Seamless integration of social media platform, inside the layout it-self, or on the cover pages, or at article level. End users can share favorite stories or articles from digital magazine on Facebook, LinkedIn or Twitter with their friends, and drive traffic to your content, and increase chances of more downloads and subscriptions.

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